Literaturnachweis - Detailanzeige
Autor/inn/en | Just, Marion; und weitere |
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Titel | Thirty Seconds or Thirty Minutes: What Viewers Learn from Spot Advertisements and Candidate Debates. |
Quelle | In: Journal of Communication, 40 (1990) 3, S.120-33 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0021-9916 |
Schlagwörter | Debate; Political Attitudes; Political Campaigns; Political Candidates; Political Issues; Public Opinion; Television Commercials; Television Surveys; Television Viewing |
Abstract | Studies the value of television commercials and political debates as sources of information about candidates. Reports that respondents who viewed both kinds of messages state that advertisements provide more information on issue positions. Concludes that debates are more effective in improving candidate name recognition and knowledge of party affiliation. (SG) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |