Literaturnachweis - Detailanzeige
Autor/in | Johnston, Deirdre D. |
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Titel | Image and Issue Political Information: Message Content or Interpretation? |
Quelle | In: Journalism Quarterly, 66 (1989) 2, S.379-82 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Audience Analysis; Bias; Cognitive Processes; Mass Media Effects; Media Research; Political Candidates; Political Issues |
Abstract | Explores the existence of a cognitive bias that affects an individual's processing of political advertisements. Finds that whether voters see messages as issue or image material depends on their predisposition. (RS) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |