Literaturnachweis - Detailanzeige
Autor/in | Fuller, Donald A. |
---|---|
Titel | Taking the Mystery Out of Marketing. |
Quelle | In: Momentum, 13 (1982) 1, S.31-33 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Catholic Schools; Educational Planning; Public Opinion; Publicity; School Community Relationship; School Support; Student Recruitment |
Abstract | Seeks to clarify the marketing process in the promotion of a school's educational offerings and the school's image within the community. Divides activities into advertising, personal selling, sales promotion, and publicity. Includes a sample promotional plan which identifies objectives and tasks required for development and implementation. (DMM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |