Literaturnachweis - Detailanzeige
| Autor/in | Arens, Zachary G. |
|---|---|
| Titel | A Creative Abduction Approach to Theory Development in Marketing Doctoral Education |
| Quelle | In: Marketing Education Review, 33 (2023) 4, S.262-271 (10 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Zusatzinformation | ORCID (Arens, Zachary G.) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-8008 |
| DOI | 10.1080/10528008.2022.2112903 |
| Schlagwörter | Marketing; Theories; Doctoral Students; Creativity; Skill Development; Student Attitudes |
| Abstract | Given the need for more theory development in the field of marketing, this article introduces a new approach to help doctoral students develop the creative skills necessary for developing impactful theories. It introduces a series of exercises based on a framework of creativity training and abductive reasoning. Initial results from a marketing theory seminar show that, with practice, students' explanations for phenomena became more creative and more conceptual. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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