Interfacing between Blended Case Teaching and International Case Competitions as Undergraduate Student Inquiry and Literacy in Marketing Programmes

Autor/inn/en	Donnelly, Roisin; Sherlock, Roger
Titel	Interfacing between Blended Case Teaching and International Case Competitions as Undergraduate Student Inquiry and Literacy in Marketing Programmes
Quelle	In: Journal of University Teaching and Learning Practice, 20 (2023) 4, Artikel 16 (20 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1449-9789
Schlagwörter	Teaching Methods; Blended Learning; Business Administration Education; Competition; Marketing; Inquiry; Active Learning; Undergraduate Students; Research Skills; Learner Engagement; Case Method (Teaching Technique); Skill Development; Business Schools; Foreign Countries; Ireland + Suchen Sie Ihr Suchwort? Teaching method; Lehrmethode; Unterrichtsmethode; Wettkampf; Aktives Lernen; Forschungsleistung; Case method; Fallmethode; Kompetenzentwicklung; Qualifikationsentwicklung; Ausland; Irland
Abstract	This practice example explores the inquiry-based relationship for students between case teaching and international competitions in Marketing. This work is based on the premise that undergraduate Marketing students in a College of Business should experience learning through and about inquiry and enhance their research literacy as a result. Although for many students research-oriented ways of engaging them with inquiry are fairly passive experiences, we believe student engagement in case study competitions offer a primarily active and exciting learning opportunity. In a broader sense, the framework offered by Healey & Jenkins (2009) which is explored in this example, is based on the argument that research-informed inquiry is a powerful way to reinvent or reinvigorate the undergraduate curriculum because the focus is on the student as a learner - in particular that the student can be viewed as a potential producer of knowledge - and by challenging what research and inquiry are in practice, provide interesting perspectives for the Marketing discipline to consider for future programme provision. (As Provided).
Anmerkungen	University of Wollongong. Available from: Centre for Educational Development and Interactive Resources. Northfields Avenue, Wollongong, NSW 2522, Australia. Tel: +61-2-4221-3140; Fax: +61-2-4225-8312; e-mail: jutlp@uow.edu.au; Web site: https://ro.uow.edu.au/jutlp/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01