Fuzzy Logic Approach to Assess the Effectiveness of Online Course Delivery in Management Education: A Case of B-School from India

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Autor/inn/en	Patri, Rojalin; Manayath, Dhanya; Kaladharan, Sanju
Titel	Fuzzy Logic Approach to Assess the Effectiveness of Online Course Delivery in Management Education: A Case of B-School from India
Quelle	In: Higher Education, Skills and Work-based Learning, 13 (2023) 3, S.609-624 (16 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Patri, Rojalin) ORCID (Kaladharan, Sanju)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2042-3896
DOI	10.1108/HESWBL-12-2022-0275
Schlagwörter	Online Courses; Management Development; Case Studies; Business Schools; Foreign Countries; Blended Learning; Teaching Methods; Learning Management Systems; Audio Equipment; Video Technology; Computer Mediated Communication; Instructional Effectiveness; Animation; Educational Technology; Student Motivation; School Effectiveness; College Faculty; Graduate Students; Masters Programs; Technological Literacy; Pedagogical Content Knowledge; Student Attitudes; India + Suchen Sie Ihr Suchwort? Online course; Online-Kurs; Case study; Fallstudie; Case Study; Ausland; Teaching method; Lehrmethode; Unterrichtsmethode; Audio-CD; Computerkonferenz; Unterrichtserfolg; Unterrichtsmedien; Schulische Motivation; Schuleffizienz; Fakultät; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Magister course; Magisterstudiengang; Technisches Wissen; Pädagogische Kompetenz; Schülerverhalten; Indien
Abstract	Purpose: The future of management studies is invariably steering towards online and hybrid modes of course delivery. Therefore, assessing the effectiveness of online course delivery is exceptionally crucial. This study attempts to evaluate the effectiveness of online course delivery in management education involving the instructor, participant and technological component. This study contributes to the body of knowledge in three ways. First, the study proposes an approach to assess the effectiveness of online courses in management education. The study demonstrates this by taking a case study of a business school (B-school) in southern India. Second, the study identifies the shortcomings and areas that need improvement to enhance the overall effectiveness further. Third, the study outlines suggestive measures to improve the effectiveness of online course delivery by addressing technical, infrastructural, instructor and student behavioral components. Design/methodology/approach: To accomplish the objectives, a case study approach has been adopted and fuzzy logic has been used as a methodology to assess the effectiveness of online course delivery in management education. Findings: The findings suggest that instructors' use of cases and animation during online sessions, use of whiteboards, digital pens and other tools, attempts to draw participant's interest and the users' sense of belongingness in the online cohort, self-discipline and motivation from students' side, easy to use Learning Management System (LMS), audio-visual platforms, active electronic communication and training on the technical aspect of the online platform need to be improved to enhance the effectiveness of online course delivery further. The current effectiveness of online course delivery in the case of B-school was found to be "Fair," which is average in relation to the effectiveness labels. Research limitations/implications: This study doesn't investigate the factors that moderate the effectiveness of online course delivery and how the factors influence each other. Future research endeavors can be extended in this direction to enrich the body of knowledge with new insights. Apart from this, the results outlined in this study are about the status quo of the case B-school and can't be generalized. However, the methodology and approach can be adopted by other B-schools or higher educational institutes to measure the schools' and institutes' current level of effectiveness in online teaching. Originality/value: So far, only a few studies have paid attention to the empirical assessment of the effectiveness of online course delivery consisting of engagement from the technical, instructor and participants' dimensions. This study proposes a novel approach to measure the level of effectiveness and identifies the shortfalls that impede good effectiveness in online course delivery. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01