Audience Immersion: Validating Attentional and Physiological Measures against Self-Report

Autor/inn/en	Hammond, Hugo; Armstrong, Michael; Thomas, Graham A.; Gilchrist, Iain D.
Titel	Audience Immersion: Validating Attentional and Physiological Measures against Self-Report
Quelle	In: Cognitive Research: Principles and Implications, 8 (2023), Artikel 22 (15 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Hammond, Hugo)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
DOI	10.1186/s41235-023-00475-0
Schlagwörter	Audiences; Attention; Physiology; Human Body; Measurement Techniques; Metabolism; Emotional Response; Reaction Time; Behavior + Suchen Sie Ihr Suchwort? Spectator; Zuschauer; Aufmerksamkeit; Physiologie; Menschlicher Körper; Messtechnik; Stoffwechsel; Emotionales Verhalten; Reaktionsvermögen
Abstract	When an audience member becomes immersed, their attention shifts towards the media and story, and they allocate cognitive resources to represent events and characters. Here, we investigate whether it is possible to measure immersion using continuous behavioural and physiological measures. Using television and film clips, we validated dual-task reaction times, heart rate, and skin conductance against self-reported narrative engagement. We find that reaction times to a secondary task were strongly positively correlated with self-reported immersion: slower reaction times were indicative of greater immersion, particularly emotional engagement. Synchrony in heart rate across participants was associated with self-reported attentional and emotional engagement with the story, although we found no such relationship with skin conductance. These results establish both dual-task reaction times and heart rate as candidate measures for the real-time, continuous, assessment of audience immersion. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01