Toward an Integrated Understanding of Language Use in Health Communication: Discourse-Analytic and Message Design Approaches

Autor/in	Jia, Mian
Titel	Toward an Integrated Understanding of Language Use in Health Communication: Discourse-Analytic and Message Design Approaches
Quelle	In: Applied Linguistics, 43 (2022) 6, S.1217-1221 (5 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Jia, Mian)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0142-6001
DOI	10.1093/applin/amac063
Schlagwörter	Applied Linguistics; Language Usage; Discourse Analysis; Computational Linguistics; Comparative Analysis; Health; Medical Evaluation; Public Health; Holistic Approach; Interpersonal Communication + Suchen Sie Ihr Suchwort? Linguistics; Linguistik; Angewandte Linguistik; Sprachgebrauch; Diskursanalyse; Computerlinguistik; Gesundheit; Gesundheitswesen; Holistischer Ansatz; Interpersonale Kommunikation
Abstract	Applied linguists and Communication scholars have mainly adopted different yet complementary approaches to research on language and health communication. Using discourse-analytic (DA) approaches such as conversation analysis and corpus analysis, applied linguists tend to focus on describing and explicating health messaging techniques in naturally occurring interactions. In contrast, communication scholars favour message design (MD) approaches that compare the effects of different message features on participants' perceptions, attitudes, and behavioural intentions. Drawing on examples from interpersonal medical consultation and public health campaign, I demonstrate that an integration of these two paradigms is beneficial for creating a holistic understanding of research on language and health communication. Specifically, the DA paradigm offers rich descriptions of social actions in terms of their organizational structures and linguistic realizations, whereas the MD paradigm quantitatively assess the impact of particular messaging strategies. The challenges and opportunities of this integration are also discussed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01