Literaturnachweis - Detailanzeige
Autor/inn/en | Kannikar, Phudit; Wannapiroon, Panita; Nilsook, Prachyanun |
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Titel | Multicultural Competency Training Model for Digital Publicists |
Quelle | In: International Education Studies, 15 (2022) 3, S.140-149 (10 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1913-9020 |
Schlagwörter | Cultural Awareness; Public Relations; Models; Competence; Information Technology; Scores; Teaching Methods; Competency Based Education; Specialists; Professional Personnel; Course Descriptions; Communications; Intercultural Communication; Undergraduate Students; Multimedia Materials; Student Attitudes; Foreign Countries; Learning Activities; Social Media; Evaluation Methods; Information Dissemination; Skill Development; Comparative Analysis; Instructional Effectiveness; Thailand Cultural identity; Kulturelle Identität; Public relation work; Öffentlichkeitsarbeit; Analogiemodell; Kompetenz; Informationstechnologie; Teaching method; Lehrmethode; Unterrichtsmethode; Education; Competence; Competency; Competency-based education; Unterricht; Kompetenzorientierte Methode; Personalbestand; Kursstrukturplan; Nachrichtenwesen; Interkulturelle Kommunikation; Schülerverhalten; Ausland; Lernaktivität; Soziale Medien; Informationsverbreitung; Kompetenzentwicklung; Qualifikationsentwicklung; Unterrichtserfolg |
Abstract | The objective of this study is to develop and evaluate a multicultural competency training model for digital publicists. It is research and development which the researchers have divided the research process into 3 steps. Step 1: Developing a multicultural competency training model for digital publicists. Step 2: Evaluating the suitability of the developed multicultural competency training model for digital publicists. Lastly, step 3: Adapting a multicultural competency training model to developed digital publicists. Furthermore, the study found that the multicultural competence of digital publicists consisted of 4 competencies: 1) Digital Engagement Competency, 2) Dissemination Competency, 3) Facilitation Competency, and 4) Consulting Competency. Moreover, the results of the developed multicultural competency training model adaptation for digital publicists can be divided the assessment into 3 areas including, 1) Knowledge: the sample group has higher scores after training, 2) Skill: the sample group has the overall multicultural digital public relations skills at an excellent level, and 3) Attitude: overall, the sample group has a superb attitude. (As Provided). |
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Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2024/1/01 |