Who Is Julia? Teaching Audience Analysis through the Concept of Audience Persona

Autor/in	Kopacz, Maria A.
Titel	Who Is Julia? Teaching Audience Analysis through the Concept of Audience Persona
Quelle	In: Communication Teacher, 36 (2022) 2, S.146-152 (7 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Kopacz, Maria A.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1740-4622
DOI	10.1080/17404622.2021.1955142
Schlagwörter	Leitfaden; Unterricht; Lehrer; Audience Awareness; Data Analysis; Data Collection; Skill Development; Assignments; Public Relations; Marketing; Business Administration Education; Public Speaking; Advertising; Mass Media; Social Media; Research Methodology; Communication Strategies + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Auswertung; Data capture; Datensammlung; Kompetenzentwicklung; Qualifikationsentwicklung; Assignment; Auftrag; Zuweisung; Public relation work; Öffentlichkeitsarbeit; Vortrag; Werbung; Massenmedien; Soziale Medien; Research method; Forschungsmethode; Kommunikationsstrategie
Abstract	Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain in-depth understanding of a specific audience in preparation for subsequent messaging assignments. Courses: Strategic Communication, Public Relations, Content Marketing, Advertising, Public Speaking, Mass Communication, Social Media Communication, Mass Communication Research Methods. Objectives: Through this unit activity, students will be able to (1) apply the principles of audience persona development, (2) build skills in data collection and analysis, and (3) gain in-depth understanding of a core audience group as the basis for crafting effective messages. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01