Literaturnachweis - Detailanzeige
Autor/in | Kopacz, Maria A. |
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Titel | Who Is Julia? Teaching Audience Analysis through the Concept of Audience Persona |
Quelle | In: Communication Teacher, 36 (2022) 2, S.146-152 (7 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Zusatzinformation | ORCID (Kopacz, Maria A.) |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1740-4622 |
DOI | 10.1080/17404622.2021.1955142 |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Audience Awareness; Data Analysis; Data Collection; Skill Development; Assignments; Public Relations; Marketing; Business Administration Education; Public Speaking; Advertising; Mass Media; Social Media; Research Methodology; Communication Strategies Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Auswertung; Data capture; Datensammlung; Kompetenzentwicklung; Qualifikationsentwicklung; Assignment; Auftrag; Zuweisung; Public relation work; Öffentlichkeitsarbeit; Vortrag; Werbung; Massenmedien; Soziale Medien; Research method; Forschungsmethode; Kommunikationsstrategie |
Abstract | Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain in-depth understanding of a specific audience in preparation for subsequent messaging assignments. Courses: Strategic Communication, Public Relations, Content Marketing, Advertising, Public Speaking, Mass Communication, Social Media Communication, Mass Communication Research Methods. Objectives: Through this unit activity, students will be able to (1) apply the principles of audience persona development, (2) build skills in data collection and analysis, and (3) gain in-depth understanding of a core audience group as the basis for crafting effective messages. (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2024/1/01 |