Using Native Advertising Approach for Knowledge Creation in Cross Cultural Studies

Autor/in	Shrivastava, Archana
Titel	Using Native Advertising Approach for Knowledge Creation in Cross Cultural Studies
Quelle	In: Journal of Teaching in International Business, 31 (2020) 2, S.154-179 (26 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Shrivastava, Archana)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
DOI	10.1080/08975930.2019.1698390
Schlagwörter	Advertising; Cross Cultural Studies; Business Administration Education; Cultural Differences; Cultural Awareness; Intercultural Communication; Teamwork; Global Approach; Instructional Effectiveness; Teaching Methods; Foreign Countries; Computer Simulation; International Trade; Decision Making; Electronic Publishing; Video Technology; Computer Software; Management Development; Undergraduate Students; Cooperative Learning; Computer Mediated Communication; Austria; India; Russia + Suchen Sie Ihr Suchwort? Werbung; Cultural comparison; Kulturvergleich; Kultureller Unterschied; Cultural identity; Kulturelle Identität; Interkulturelle Kommunikation; Globales Denken; Unterrichtserfolg; Teaching method; Lehrmethode; Unterrichtsmethode; Ausland; Computergrafik; Computersimulation; Trade; International relations; Handel; Internationale Beziehungen; Decision-making; Entscheidungsfindung; Elektronisches Publizieren; Kooperatives Lernen; Computerkonferenz; Österreich; Indien; Russland
Abstract	This study investigated the impact of a student-centric, output-oriented methodology based on the principles of connectivism for knowledge creation in cross-cultural studies. The task involved selection of native commercial advertisements in which students were expected to work in virtual teams and find cultural differences in their interpretation between the participants from three countries, "India, Austria and Russia." Findings showed that the students acquired knowledge about the host countries' cultures in a unique way and distinguished between facts and fiction through interesting interactions with one another. Additionally, the exercise helped developing a global mind-set along with improving teamwork, time management, decision making, critical thinking and many other skills. The work recommends designing and developing such exercises for teaching effectiveness and knowledge creation in International Business which are more practical and applicable in the real life. (As Provided).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01