Exploring Departmental-Level Fundraising: Relationship-Based Factors Affecting Giving Intention in Arts Higher Education

Autor/inn/en	Jung, Yuha; Lee, Min-Young
Titel	Exploring Departmental-Level Fundraising: Relationship-Based Factors Affecting Giving Intention in Arts Higher Education
Quelle	In: International Journal of Higher Education, 8 (2019) 3, S.235-246 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1927-6044
Schlagwörter	Departments; Fund Raising; Intention; Art Education; College Students; Alumni; Student School Relationship; Predictor Variables; Stakeholders; Administrator Education; Public Colleges; Interpersonal Relationship; College Administration; Donors; School Support; Sense of Community; Participant Satisfaction; Attitudes; Participation; Sustainability + Suchen Sie Ihr Suchwort? Department; Abteilung; Fundraising; Spendensammlung; Arts; Education; Art in Education; Kunst; Bildung; Erziehung; Collegestudent; Schüler-Lehrer-Beziehung; Prädiktor; Interpersonal relation; Interpersonal relations; Interpersonelle Beziehung; Zwischenmenschliche Beziehung; College administrators; Hochschulverwaltung; Schulförderverein; Attitude; Einstellung; Verhalten; Teilnahme; Nachhaltigkeit
Abstract	Fundraising for higher education institutions is becoming more important as there is increasingly limited government funding for public education. With shrinking funding, university programs and departments may be expected to raise more income on their own. This study hypothesizes that higher levels of stakeholders' (students and alumni) "knowledge," "awareness," "involvement," "satisfaction," and "relationship" with the department and its fundraising efforts are positively associated with "fundraising success" measured in "intention to give" and "likelihood to recommend others to give." By using mixed methods research design and relationship fundraising as a theoretical framework, the study found that satisfaction and relationship are the most significant variables positively affecting giving intention. The qualitative results can explain why these variables matter to stakeholders' intentions to give. Using a case study approach of examining one university's arts administration department fundraising practice and its relationship to stakeholders, this research initiates academic and practical discussion on effective fundraising for higher education units. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01