A Unique Marketing Education Tool: The "Marketing in a New Era" Simulation Game

Autor/inn/en	Kotsakou, Stamatina; Walters, Cory; Groskopf, Jessica; Tigner, Robert; Banerjee, Simanti
Titel	A Unique Marketing Education Tool: The "Marketing in a New Era" Simulation Game
Quelle	In: Journal of Extension, 56 (2018) 6, (5 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-5315
Schlagwörter	Marketing; Educational Games; Extension Agents; Extension Education; Agricultural Occupations; Computer Simulation; Educational Technology; Technology Uses in Education; Skill Development; Agricultural Production; Teaching Methods + Suchen Sie Ihr Suchwort? Educational game; Lernspiel; Erweitertes Bildungsangebot; Agriculture; Occupation; Landwirtschaft; Beruf; Landwirtschaftlicher Beruf; Computergrafik; Computersimulation; Unterrichtsmedien; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Kompetenzentwicklung; Qualifikationsentwicklung; Production; Produktion; Agrarproduktion; Landwirtschaftliche Produktion; Teaching method; Lehrmethode; Unterrichtsmethode
Abstract	This article describes a novel grain marketing simulation game called "Marketing in a New Era" (MINE) that was developed for use in Extension producer meetings and other educational settings. Key benefits of MINE are that users can personalize the game's marketing simulation environment by incorporating information specific to their operations or regions, users receive immediate feedback about their marketing simulation performance, and users can engage in numerous marketing simulations within a short time period. (As Provided).
Anmerkungen	Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01