Literaturnachweis - Detailanzeige
Autor/inn/en | Kotsakou, Stamatina; Walters, Cory; Groskopf, Jessica; Tigner, Robert; Banerjee, Simanti |
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Titel | A Unique Marketing Education Tool: The "Marketing in a New Era" Simulation Game |
Quelle | In: Journal of Extension, 56 (2018) 6, (5 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1077-5315 |
Schlagwörter | Marketing; Educational Games; Extension Agents; Extension Education; Agricultural Occupations; Computer Simulation; Educational Technology; Technology Uses in Education; Skill Development; Agricultural Production; Teaching Methods Educational game; Lernspiel; Erweitertes Bildungsangebot; Agriculture; Occupation; Landwirtschaft; Beruf; Landwirtschaftlicher Beruf; Computergrafik; Computersimulation; Unterrichtsmedien; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Kompetenzentwicklung; Qualifikationsentwicklung; Production; Produktion; Agrarproduktion; Landwirtschaftliche Produktion; Teaching method; Lehrmethode; Unterrichtsmethode |
Abstract | This article describes a novel grain marketing simulation game called "Marketing in a New Era" (MINE) that was developed for use in Extension producer meetings and other educational settings. Key benefits of MINE are that users can personalize the game's marketing simulation environment by incorporating information specific to their operations or regions, users receive immediate feedback about their marketing simulation performance, and users can engage in numerous marketing simulations within a short time period. (As Provided). |
Anmerkungen | Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |