Higher Education Marketing--Does Inducing Anxiety Facilitate Critical Thinking or More Consumerism?

Autor/in	Gibbs, Paul
Titel	Higher Education Marketing--Does Inducing Anxiety Facilitate Critical Thinking or More Consumerism?
Quelle	In: Journal of Marketing for Higher Education, 28 (2018) 1, S.1-11 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0884-1241
DOI	10.1080/08841241.2017.1311979
Schlagwörter	Higher Education; Marketing; Consumer Economics; Anxiety; Critical Thinking; Commercialization; Purchasing; College Students; Role of Education + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Konsumökonomie; Angst; Kritisches Denken; Beschaffungswesen; Kauf; Collegestudent; Bildungsauftrag
Abstract	Consumerism acts to maintain the emotional reversal of work and family. Exposed to a continual bombardment of advertisements through a daily average of three hours of television (half of all their leisure time), workers are persuaded to 'need' more things. To buy what they now need, they need money. To earn money, they work longer hours. Being away from home so many hours, they make up for their absence at home with gifts that cost money. They materialize love. And so the cycle continues [Baumann, Z. (2007). Collateral casualties of consumerism. "Journal of Consumer Culture," 7, 1]. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01