Adopting a Design-Thinking Multidisciplinary Learning Approach: Integrating Mobile Applications into a Marketing Research Course

Autor/in	Zarzosa, Jennifer
Titel	Adopting a Design-Thinking Multidisciplinary Learning Approach: Integrating Mobile Applications into a Marketing Research Course
Quelle	In: Marketing Education Review, 28 (2018) 2, S.120-125 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2018.1452035
Schlagwörter	Interdisciplinary Approach; Marketing; Teaching Methods; Educational Objectives; Telecommunications; Handheld Devices; Computer Software; Cooperation; Skill Development; Decision Making; Design; College Faculty; Undergraduate Students; Teacher Attitudes; Focus Groups; Questionnaires; Student Attitudes; Research Projects; Creativity; Teacher Student Relationship; Peer Relationship; Outcomes of Education; Thinking Skills; Usability; Statistical Analysis + Suchen Sie Ihr Suchwort? Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Teaching method; Lehrmethode; Unterrichtsmethode; Educational objective; Bildungsziel; Erziehungsziel; Telekommunikationstechnik; Co-operation; Kooperation; Kompetenzentwicklung; Qualifikationsentwicklung; Decision-making; Entscheidungsfindung; Fakultät; Lehrerverhalten; Fragebogen; Schülerverhalten; Forschungsvorhaben; Kreativität; Teacher student relationships; Lehrer-Schüler-Beziehung; Peer-Beziehungen; Lernleistung; Schulerfolg; Denkfähigkeit; Statistische Analyse
Abstract	This article seeks to address the gap between marketing education and marketing practice by integrating a design-thinking (DT) methodology to the marketing research (MR) framework to achieve learning objectives that will enhance cross-functional, collaborative, conceptual, and technical skills. The mobile application marketing research project allows students to undergo each step of the DT and MR process in a nonlinear fashion, involving iterations of steps. Findings indicate that students enhanced their knowledge, relationship building, participation, enthusiasm, and creativity. An implementation plan is provided for instructors to use in marketing research classes. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01