New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses

Autor/inn/en	Yang, Chao-Ming; Hsu, Tzu-Fan
Titel	New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses
Quelle	In: International Journal of Higher Education, 6 (2017) 2, S.188-198 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1927-6044
Schlagwörter	Design; Visual Literacy; Semiotics; Teaching Methods; Experimental Groups; Control Groups; Creativity; Aesthetics; Visualization; Matched Groups; Linguistic Theory; Story Telling; Pretests Posttests; Signs; Graphic Arts; Statistical Analysis; Models; Civil Rights; Scores; College Students; Foreign Countries; Taiwan + Suchen Sie Ihr Suchwort? Literacy; Visualization; Visualisation; Schreib- und Lesekompetenz; Visualisierung; Semiotik; Teaching method; Lehrmethode; Unterrichtsmethode; Kreativität; Ästhetik; Linguistische Theorie; Zeichensystem; Grafik; Grafisches Gestaltung; Statistische Analyse; Analogiemodell; Bürgerrechte; Grundrechte; Zivilrecht; Collegestudent; Ausland
Abstract	Visual communication design (VCD) is a form of nonverbal communication. The application of relevant linguistic or semiotic theories to VCD education renders graphic design an innovative and scientific discipline. In this study, actual teaching activities were examined to verify the feasibility of applying narrative theory to graphic design courses. Matched group design was employed to equally divide 30 participants into experimental and control groups, who participated in distinct activities over a 4-week period. The results revealed that incorporating narrative theory into graphic design courses enabled increasing students' poster design capabilities across various dimensions, including thematic concept, image creativity, and visual aesthetic. Narrative is a storytelling method. Applying narrative techniques to VCD not only facilitates the creativity of designers, but also elicits the audience's visual memory, thereby encouraging a bidirectional communication between the two entities. (As Provided).
Anmerkungen	Sciedu Press. 1120 Finch Avenue West Suite 701-309, Toronto Ontario, Canada M3J 3H7. Tel: 416-479-0028; Fax: 416-642-8548; e-mail: ijhe@scieduca; Web site: http://www.sciedupress.com/ijhe
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01