Literaturnachweis - Detailanzeige
| Autor/inn/en | Levin, Michael A.; Peterson, Lori T. |
|---|---|
| Titel | A Sales Representative Is Made: An Innovative Sales Course |
| Quelle | In: Marketing Education Review, 26 (2016) 1, S.39-44 (6 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-8008 |
| DOI | 10.1080/10528008.2015.1091671 |
| Schlagwörter | Salesmanship; Sales Occupations; Private Colleges; Experiential Learning; Course Descriptions; Undergraduate Students; Skill Development; Critical Thinking; Class Activities; Instructional Innovation; Teaching Methods |
| Abstract | Job openings for nonscientific business-to-business sales professionals will increase over the next 10 years. A small private university in the Midwest has developed an innovative sales course to help create professionals who are ready to fill this need. This article addresses the challenges of creating a meaningful, hands-on, experiential course for undergraduate students who are trained and developed in sales skills, practice with a live client, and receive a commission for a successful close. Writing skills, speaking skills, and critical thinking skills are honed in a supportive environment through a variety of hands-on, class activities in this teaching innovation. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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