Application of Case-Task Based Approach in Business English Teaching--A Case Study of the Marketing Course in SEIB of GDUFS

Autor/inn/en	Guiyu, Dai; Yi, Cai
Titel	Application of Case-Task Based Approach in Business English Teaching--A Case Study of the Marketing Course in SEIB of GDUFS
Quelle	In: Higher Education Studies, 7 (2017) 1, S.23-29 (7 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1925-4741
Schlagwörter	Business Communication; Business English; English (Second Language); Second Language Learning; Second Language Instruction; Problem Solving; Linguistic Competence; Marketing; Diachronic Linguistics; Business Administration Education; Case Method (Teaching Technique); International Trade; Foreign Countries; Teaching Methods; Course Evaluation; Case Studies; Task Analysis; China + Suchen Sie Ihr Suchwort? Unternehmenskommunikation; Business; English; English language; Wirtschaft; Englisch; Wirtschaftsenglisch; English as second language; Second Language; Englisch als Zweitsprache; Zweitsprachenerwerb; Fremdsprachenunterricht; Problemlösen; Sprachkompetenz; Linguistics; Diachronische Sprachbetrachtung; Historische Linguistik; Case method; Fallmethode; Trade; International relations; Handel; Internationale Beziehungen; Ausland; Teaching method; Lehrmethode; Unterrichtsmethode; Case study; Fallstudie; Case Study; Aufgabenanalyse
Abstract	Business English Teaching aims at cultivating students' ability to analyze and solve problems, improving students' comprehensive language competence and honing their business practical skills. Adhering to the principle of learning by doing and learning by teaching others, Case-Task Based Approach emphasizes students' ability of language use in authentic situation as well as their competence of taking part in social practices, which, to a large extent, corresponds to the objectives of Business English Teaching. Based on a diachronic combing of research ideas of Case-Task Based Approach, this writing analyzes the marketing course offered in School of English for International Business of Guangdong University of Foreign Studies through Case-Task Based Approach, expounds the implementation process of this approach and investigates into its strengths and weaknesses. Finally this writing will have a tentative exploration on how to improve the approach in practice so as to enhance the understanding of its application in Business English Teaching. (As Provided).
Anmerkungen	Canadian Center of Science and Education. 1120 Finch Avenue West Suite 701-309, Toronto, OH M3J 3H7, Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: hes@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/hes
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01