Distributing and Showing Farmer Learning Videos in Bangladesh

Autor/inn/en	Bentley, Jeffery W.; Van Mele, Paul; Harun-ar-Rashid, Md.; Krupnik, Timothy J.
Titel	Distributing and Showing Farmer Learning Videos in Bangladesh
Quelle	In: Journal of Agricultural Education and Extension, 22 (2016) 2, S.179-197 (19 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1389-224X
DOI	10.1080/1389224X.2015.1026365
Schlagwörter	Foreign Countries; Agricultural Occupations; Video Technology; Females; Volunteers; Semi Structured Interviews; Telephone Surveys; Extension Agents; Extension Education; Agricultural Education; Nongovernmental Organizations; Community Organizations; Television; Agricultural Machinery; Agricultural Production; Bangladesh + Suchen Sie Ihr Suchwort? Ausland; Agriculture; Occupation; Landwirtschaft; Beruf; Landwirtschaftlicher Beruf; Weibliches Geschlecht; Freiwilliger; Telephone interview; Telefoninterview; Erweitertes Bildungsangebot; Education; Landwirtschaftliche Ausbildung; Ausbildung; Fernsehen; Fernsehtechnik; Machinery; Machines; Technik; Landmaschine; Landwirtschaftliche Technik; Production; Produktion; Agrarproduktion; Landwirtschaftliche Produktion; Bangladesch
Abstract	Purpose: To describe the results of showing farmer learning videos through different types of volunteers. Design/Methodology/Approach: Semi-structured interviews with volunteers from different occupational groups in Bangladesh, and a phone survey with 227 respondents. Findings: Each occupational group acted differently. Shop keepers, tillage service providers, agricultural input and machine dealers reached fairly small audiences. Tea stall owners had large, male audiences. Non-governmental organisations and community-based organisations, reached more women. The cable TV (dish-line) operators showed the videos on local TV, but some were reluctant to do so again. The Union Information Service Centres showed the videos and reached women viewers. Half of the official government extension agents surveyed also showed the videos publically. Practical Implication: This video featured maize, wheat and rice seeding machinery. Because the machinery is complex and requires hands-on training, this first video aimed to expose tillage and sowing service providers and farmers to the machinery, without trying to teach them how to use it. But some farmers were so interested that they watched the video many times to learn more about the equipment. Before farmers and service providers decide to buy machinery for direct seeding, they still want to see and learn from demonstration plantings, to examine first-hand how the crop behaves when planted with the new equipment. Originality/Value: Video can be an effective way of sharing high-quality information with a large audience, if properly distributed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01