Adopting Online Taster Courses in Postgraduate Recruitment: The Case of a British Business School

Autor/in	Papagiannidis, Savvas
Titel	Adopting Online Taster Courses in Postgraduate Recruitment: The Case of a British Business School
Quelle	In: Studies in Higher Education, 38 (2013) 7, S.1058-1078 (21 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0307-5079
DOI	10.1080/03075079.2011.619006
Schlagwörter	Foreign Countries; Higher Education; Student Recruitment; Foreign Students; Business Administration Education; Online Courses; Electronic Learning; Action Research; Graduate Students; Instructional Design; Virtual Classrooms; Feedback (Response); Student Attitudes; Instructional Materials; Instructional Material Evaluation; Student Evaluation; Course Evaluation; Interpersonal Relationship; Instructional Effectiveness; Teacher Role; United Kingdom + Suchen Sie Ihr Suchwort? Ausland; Hochschulbildung; Hochschulsystem; Hochschulwesen; Online course; Online-Kurs; Projektforschung; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Lesson concept; Lessonplan; Unterrichtsentwurf; Schülerverhalten; Lehrmaterial; Lehrmittel; Unterrichtsmedien; Schulnote; Studentische Bewertung; Interpersonal relation; Interpersonal relations; Interpersonelle Beziehung; Zwischenmenschliche Beziehung; Unterrichtserfolg; Lehrerrolle; Großbritannien
Abstract	Given the increasing competition faced by higher education institutions when it comes to attracting postgraduate students, and the implications of the global financial crisis, technology can play a critical role in not only promoting courses, but also enhancing the student recruitment experience, especially for international students. This article examines a case in which online taster courses were set up and run in a British business school. Its main research objectives were to examine the practicalities and implications of setting up a system for supporting online taster courses, and to assess the potential effectiveness of online taster courses as a recruitment tool. An action research approach was adopted, with the author undertaking the infrastructure set-up, course development and delivery. Six courses were delivered, with quantitative and qualitative data collected in the process. These were analysed and interpreted in the context of the project's objectives, leading to recommendations for marketing practice. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10