Communication Strategies Implemented by Oklahoma School Superintendents during COVID-19

Autor/in	Ringwald, Toby L.
Titel	Communication Strategies Implemented by Oklahoma School Superintendents during COVID-19
Quelle	(2023), (116 Seiten) PDF als Volltext Verfügbarkeit Ed.D. Dissertation, Southern Nazarene University
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
ISBN	979-8-3794-1850-2
Schlagwörter	Hochschulschrift; Dissertation; Superintendents; Communication Strategies; COVID-19; Pandemics; Public Schools; Crisis Management; Oklahoma + Suchen Sie Ihr Suchwort? Thesis; Dissertations; Academic thesis; Schulrat; Kommunikationsstrategie; Public school; Öffentliche Schule; Krisenmanagement
Abstract	COVID-19 led to the closing of all Oklahoma schools in March of 2020, and the situation put public school superintendents in the position of having to communicate with constituents in the middle of an unforeseen crisis. The communication strategies superintendents use in times of crisis are crucial to student and staff safety, as well as organizational reputation. The intent of this quantitative comparative study was to examine the differences between Oklahoma school superintendents' crisis communication strategies and their number of prior crisis experiences and tenure as a superintendent. Coombs' (2007) Situational Crisis Communication Theory was applied to explain the differences between the variables in the study and to further examine techniques used by superintendents when communicating with stakeholders during the COVID-19 pandemic. Participants were purposefully recruited from public school systems in Oklahoma. The final sample consisted of 139 superintendents who completed the email surveys. Data analysis revealed that the amount of prior crisis experience did not impact crisis communication at a statistically significant level. Superintendents with little to no crisis experience handled the communication strategies during COVID-19 equally as well as those with more crisis experience. However, superintendents with longer tenure in the district demonstrated statistically significant differences in terms of crisis communication strategies used than those with less tenure. Additionally, there were differences between communication strategies used with district parents and with district staff. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.] (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01