The Need for Integrative Communication within a Multicultural Communication Model: A Case Study of Public Relations Functions and Leadership in Community Development.

Autor/inn/en	Neff, Bonita Dostal; und weitere
Titel	The Need for Integrative Communication within a Multicultural Communication Model: A Case Study of Public Relations Functions and Leadership in Community Development.
Quelle	(1994), (18 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Case Studies; Community Cooperation; Community Development; Higher Education; Intercultural Communication; Models; Organizational Communication; Organizational Effectiveness; Public Relations; Ohio (Columbus) + Suchen Sie Ihr Suchwort? Case study; Fallstudie; Case Study; Community; Development; Entwicklung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Interkulturelle Kommunikation; Analogiemodell; Unternehmenserfolg; Public relation work; Öffentlichkeitsarbeit
Abstract	A case study analyzed a special event, AmeriFlora '92, held from April 1992 to October 1992 in Columbus, Ohio. AmeriFlora '92 was established as a temporary organization covering nearly 8 years of planning, operations, and dismantling. The lack of attendance and the resulting financial impact inspired a major effort to examine the role of public relations in this international cultural, entertainment, and floral exposition. The focus of the study on public relations functions was also examined in terms of PR's relationship to marketing and advertising (particularly the lack of integrative communication) and most significantly, how reflective these findings are in terms of the communication model(s) described in the literature. Results suggest the need to examine the preparedness of public relations professionals for integrated communication and leadership roles in an organization, especially under conflict situations. Results further indicate the impact of publics on an organization and thus illustrate the ineffectiveness of both the one-way and two-way communication models. Findings suggest the need for adapting a multicultural communication model, especially when the potential for conflict exists. Contains 13 references. (Author/SR)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC