Literaturnachweis - Detailanzeige
| Autor/in | Burmeister-May, Stephen |
|---|---|
| Titel | A Model International Business Education Program for Small Business. |
| Quelle | (1988), (8 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Business Administration Education; Business Communication; Community Colleges; Cross Cultural Training; Federal Aid; Females; International Trade; Languages for Special Purposes; Marketing; Minority Groups; Program Descriptions; Second Language Instruction; Small Businesses; Two Year Colleges; Netherlands; West Germany |
| Abstract | To address the community need for international training for small business, Normandale Community College applied for and obtained a federal grant for a program to assist 20 small to middle-sized firms in increasing their export capabilities to the Netherlands and West Germany, countries to which Minnesota had already developed strong trade ties. The program is directed primarily toward women- and minority-owned companies through the cooperation of several local and state organizations. The model program developed with the grant has five training components: (1) six how-to-export workshops; (2) an international marketing seminar series; (3) a small business export manual; (4) individual consulting services; and (5) language and cultural survival skills. Additional components include continuing support and development to help clients plan entry into foreign markets, student internship assistance, a quarterly newsletter, and fact-finding trips abroad as the final step before a business implements its international plan. An international business advisory committee has also been formed to provide input for workshop and seminar topics, including some instruction. (MSE) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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