Literaturnachweis - Detailanzeige
| Autor/inn/en | Straubhaar, Joseph; Boyd, Douglas A. |
|---|---|
| Titel | Adoption and Use of Videocassette Recorders in the Third World. |
| Quelle | (1987), (23 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Consumer Economics; Developing Nations; Diffusion (Communication); Government Role; International Trade; Mass Media Effects; Media Research; Programing (Broadcast); Purchasing; Speech Communication; Videotape Cassettes; Videotape Recorders |
| Abstract | Videocassette recorder (VCR) acquisition and use in developing nations is largely an individual or household decision, and their rapid diffusion is influenced by several factors: price, and its variations due to government restrictions; income and income distribution; the content of broadcast television; the diversity of entertainment media available; and, for minority cultures, the degree to which audiences' languages and cultures are represented in the broadcast system. Because VCRs are an expensive acquisition, the marginal utility or informational-entertainment utility of purchases must be high for VCR purchase to take precedence over competing goods. This utility also seems related to systemic limits on information and entertainment, such as centralized broadcast structures that work against individual, ethnic, and regional variety in audience interests, or didactic propagandistic or educational system goals which frequently limit access to the entertainment content that audiences seem to desire. Also, increasing restrictions on trans-border program flow limits some kinds of individual, linguistic, and ethnic interests. (Fifty-three references are appended.) (MM) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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