Marketing, Investment, and Institutional Renewal in the Academic Research Sector. AIR 1986 Annual Forum Paper.

Autor/inn/en	Kutina, Kenneth L.; und weitere
Titel	Marketing, Investment, and Institutional Renewal in the Academic Research Sector. AIR 1986 Annual Forum Paper.
Quelle	(1986), (27 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Budgets; College Faculty; Departments; Economic Factors; Equipment; Expenditures; Fund Raising; Higher Education; Income; Institutional Research; Investment; Marketing; Models; Money Management; Operating Expenses; Philanthropic Foundations; Private Financial Support; Program Costs; Research Administration; Research Universities; Simulation + Suchen Sie Ihr Suchwort? Finanzhaushalt; Fakultät; Department; Abteilung; Ökonomischer Faktor; Ausgaben; Fundraising; Spendensammlung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Einkommen; Institutionelle Forschung; Investments; Geldanlage; Investiton; Analogiemodell; Betriebskosten; Philanthropismus; Private Investition; Forschungsadministration; Forschungseinrichtung; Simulation program; Simulationsprogramm
Abstract	The problem of selective renewal of basic research capability within a professional (medical) school of a major research university is addressed. Attention is directed to a strategy and process for conducting such a revitalization that includes marketing the program in a partnership modality to a local foundation. Reasons that the foundation helped to rebuild the school's basic research strength are identified, including the relationship between the school and the local health industry. The net financial impact on the school of four alternate revitalization scenarios was evaluated using a system dynamics simulation model that is programed in "STELLA" and runs on Apple's Macintosh computer. The model takes into account research income, operating expenses, expenditures, dollars in the funds reserve, equipment needs, and faculty variables such as hiring costs. The model was used to evaluate the impact, in terms of external funds generated, resulting from alternate levels of investment in a simulated department. The return was viewed as the research and tuition income generated by departmental activities, while investment was the annual operating budget allocated by the school plus startup dollars. (SW)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC