Literaturnachweis - Detailanzeige
| Autor/in | Hayden, Rose L. |
|---|---|
| Titel | Help Wanted: More Cosmopolitan Managers. |
| Quelle | (1985), (18 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Stellungnahme; Business Administration Education; College Curriculum; Cultural Awareness; Federal Legislation; Financial Support; Government Role; Higher Education; International Studies; International Trade; National Organizations; Professional Training; School Business Relationship; Second Language Instruction |
| Abstract | The government role in internationalizing business education in the United States is minimal for several reasons: the limited federal role in public education curriculum, limited government-industry collaboration at state and local levels, little effort to standardize the international dimension of college business administration programs, and government parochialism. Some private and publicly funded programs show promise, especially Title VI of the Higher Education Act supporting international business and education projects and promoting university-industry linkages. These programs need to train managers for international business who will have several characteristics: good grounding in general business principles and practices, foreign language facility, intercultural training, detailed knowledge of at least one world region in addition to knowledge of the particular country where one conducts business, mastery of international marketing case studies, and the ingenuity to grasp the essential details of product design and function in a constantly changing technological world. Today U.S. investment abroad is in excess of $300 billion; more than 6,000 companies have some form of operation abroad, and approximately one-third of all U.S. corporate profits come from international activities. Yet, Americans have been conditioned or trained to believe that an awareness of the world beyond U.S. borders is not very important. The National Council on Foreign Language and International Studies, funded by private foundations, is working to build U.S. competence in world affairs through improved foreign language and international education programs at all levels. (MSE) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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