Literaturnachweis - Detailanzeige
| Autor/inn/en | Underwood, Willard A.; Kneupper, Charles W. |
|---|---|
| Titel | The Rhetoric of Polarization: George C. Wallace's 1968 Campaign Speaking. |
| Quelle | (1976), (12 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Audiences; Persuasive Discourse; Political Issues; Public Speaking; Rhetoric; Speech Skills; Speeches |
| Abstract | In the 1968 political campaign, George Wallace consistently attracted auditors of diverse and highly polarized views, people who were negatively closed-minded and people who were positively closed-minded. He exploited this polarization to heighten the impact of his speaking and to rally and solidify the closed-positive auditors. For example, when members of the audience indulged in vocal heckling, Wallace handled the protests effectively, using the heckling both to point out the need for law and order and to build the emotional intensity of his message. This message attacked the federal government for intruding into public education (desegregation), union seniority, voter qualifications, reapportionment, civil rights, and property ownership. In the end, Wallace carried only five states, a number far short of his optimistic predictions. (JM) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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