Literaturnachweis - Detailanzeige
Autor/inn/en | Atwood, L. Erwin; Sanders, Keith R. |
---|---|
Titel | Perceived Dimensions of Political Campaign Communication. |
Quelle | (1974), (33 Seiten)
PDF als Volltext |
Dokumenttyp | gedruckt; online; Monographie |
Schlagwörter | Communication (Thought Transfer); Elections; Higher Education; Media Research; Newspapers; Political Attitudes; Political Campaigns; Political Issues; Television; Television Research; Voting |
Abstract | Advocates of the "new politics" have argued that the use of television for political campaigning can be effectively utilized to encourage and enhance the probability of split ticket voting. Derivation and analysis of seven perceived dimensions of political campaign communication among registered voters finds television unrelated to voting behavior. The print media dimension and media believability discriminate among voter groups. (Author) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |