Literaturnachweis - Detailanzeige
Autor/in | Weitzel, Al R. |
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Titel | In Search of a "Theory" of Campaign Communication. |
Quelle | (1974), (14 Seiten)
PDF als Volltext |
Beigaben | Tabellen |
Dokumenttyp | gedruckt; online; Monographie |
Schlagwörter | Tagungsbericht; Behavior Patterns; Communication (Thought Transfer); Elections; Higher Education; Models; Political Issues; Research Methodology; Research Tools; Theories |
Abstract | Some distinct advantages in utilizing theory-oriented research as opposed to nontheoretic data gathering research are examined in this paper. Further, the need for theory-based research is suggested by defining the nature of theory and by reviewing two theory-oriented research developments. The funnel model of causality from the area of political science and the social judgment-involvement approach from communication are cited as examples of theory-oriented research development. This document concludes with a brief illustration of how theory building may be approached. (Author/RB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |