Literaturnachweis - Detailanzeige
| Autor/in | Dennis, Harry S., III |
|---|---|
| Titel | Effects of Source Self-Interest and Induced Similarity/Dissimilarity on Opinion Change, Credibility, and Likability. |
| Quelle | (1973), (42 Seiten)
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| Beigaben | Tabellen |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Tagungsbericht; Attitudes; Behavioral Science Research; Beliefs; Credibility; Human Development; Opinions; Personality; Persuasive Discourse; Public Speaking; Role Theory; Self Actualization; Self Concept; Self Evaluation; Speeches |
| Abstract | A laboratory experiment, using videotape, was designed to test the self-interest hypothesis, that is, that a subject will increase his effectiveness if he argues in favor of a position that is opposed to his best interests. Four hundred fifty-nine subjects participated in a Solomon Four-Group design for primary data acquisition. Strong opinion change main effects were obtained in support of the self-interest hypothesis, but not for source-audience similarity predictions. In terms of credibility and likability ratings, main effects were observed for source-audience similarity, and it was found that there were no significant interactions.(CH) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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