The impact of interactive media on community engagement : building support for K-12 public schools.

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Autor/Urheber	Wurtz, Stephanie
Titel	The impact of interactive media on community engagement : building support for K-12 public schools.
Quelle	University of Missouri--Columbia (2012) PDF als Volltext kostenfreie Datei
Sprache	englisch
Dokumenttyp	online; Monographie
Schlagwörter	public schools; digital communication; community engagement
Abstract	Title from PDF of title page (University of Missouri--Columbia, viewed on March 11, 2013). ; The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. ; Thesis advisor: Dr. Margaret Duffy ; Includes bibliographical references. ; M.A. University of Missouri--Columbia 2012. ; "December 2012" ; This research analyzed the interactive media platforms and surveyed communications professionals in six Colorado public school districts to identify the mechanisms used to effectively foster a sense of community and engagement among their constituents. Ultimately, the researcher gained an understanding of the specific process by which individuals connect in a meaningful way through digital communication with educational organizations. Through the application of engagement theory, this study examined how interactive technologies are employed to build support of a public education system and identified multi-faceted communication, empowerment, transparency, actionable information and culture of participation as the key strategic recommendations to educational entities from which to build community engagement strategies that work.
Anmerkungen	2012 Freely available theses (MU)
Erfasst von	BASE - Bielefeld Academic Search Engine