Literaturnachweis - Detailanzeige
Autor/in | Blanco Lazaro, Enrique T. |
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Titel | El lenguaje de la publicidad (The Language of Advertising). |
Quelle | In: Yelmo, (1981) 48-49, S.25-26 |
Sprache | spanisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Advertising; Creative Writing; Foreign Countries; Language Styles; Language Usage; Mass Media; Sociocultural Patterns; Socioeconomic Influences; Sociolinguistics; Spanish; Spain |
Abstract | Analyzes the language of advertising and the expressive devices it uses to capture the attention of the consumer and arouse his/her interest. Condemns the artificiality of this language and the social values it reflects, quoting profusely from the works of Herman Glaser and other contemporary authors. (MES) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |