Commercial Newspapers May Be Struggling, but Student Ones Are Humming along

Autor/in	Keller, Josh
Titel	Commercial Newspapers May Be Struggling, but Student Ones Are Humming along
Quelle	In: Chronicle of Higher Education, 55 (2008) 4, (1 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0009-5982
Schlagwörter	Advertising; Income; Student Publications; Job Layoff; Newspapers; School Newspapers; Student Employment; College Students + Suchen Sie Ihr Suchwort? Werbung; Einkommen; Studentenzeitung; Beurlaubung; Newspaper; Zeitung; Schülerzeitung; Schulzeitung; Studentenarbeit; Collegestudent
Abstract	It's all doom and gloom in commercial newspapers these days: buyouts, layoffs, and fleeing advertisers. However, most student newspapers seem to be doing just fine. Student publications are not entirely immune to the changes in readership and advertising spending that have severely cut into the profits of much of the newspaper industry. However, the financial outlook for most student publications is fundamentally sound, say more than a dozen student editors, publishers, and advertising managers across the country. Even independent student newspapers, which depend on advertising revenue and typically do not receive money from the universities they cover, are generally in good shape. They are aided by a constant influx of students who are willing to work for little or no pay. Although some of those papers say the sluggish economy has put a damper on ad revenue, college students are an important advertising demographic, and a student newspaper remains one of the best ways to reach them. The continued strength of student publications is rooted in the fact that most students still pick up printed copies. (ERIC).
Anmerkungen	Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10