Literaturnachweis - Detailanzeige
Autor/in | Jensen, Klaus Bruhn |
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Titel | Television Futures: A Social Action Methodology for Studying Interpretive Communities. |
Quelle | In: Critical Studies in Mass Communication, 7 (1990) 2, S.129-46 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Audience Analysis; Audiences; Mass Media Effects; Mass Media Role; Qualitative Research; Research Methodology; Social Action; Television; Television Research; Television Viewing |
Abstract | Presents a qualitative methodology employing workshop sessions for studying audience assessment of the mass media's service to the public. Finds that viewers are capable of a sophisticated critique of television, and raises implications both for the politics of communication and for further reception studies. (MG) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |