Increasing Community College Enrollment When Everything Says You Shouldn't

Autor/in	Adams, Amy M.
Titel	Increasing Community College Enrollment When Everything Says You Shouldn't
Quelle	In: College and University, 96 (2021) 4, S.55-58 (5 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0010-0889
Schlagwörter	Community Colleges; Enrollment; Enrollment Trends; Marketing; Unemployment; Student Recruitment; Ohio + Suchen Sie Ihr Suchwort? Community college; Community College; Einschulung; Arbeitslosigkeit
Abstract	Historically, community college enrollment is impacted by the economy--the better the economy, the less students seek a community college education. The enrollment at Marion Technical College (MTC) in Florida generally has followed this trend. Prior to COVID-19, the economy in the United States was seeing unprecedented growth and, thus, MTC's enrollment was suffering. In the spring of 2019, the campus was projecting a double-digit decrease in fall enrollment over the previous year, a troubling projection to say the least. In May 2019, not only was MTC experiencing a challenging enrollment trend, the campus was operating without an admissions director and without a customer relationship management (CRM) system. Staff indicated that attracting 20 to 30 students to a one-day enrollment event would mean a success. So MTC created its own event. This article examines the planning and execution of MTC's Enrollment Express days. (ERIC).
Anmerkungen	American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01