A University's Journey in Developing a SEM Plan

Autor/in	Hornberger, Robert S.
Titel	A University's Journey in Developing a SEM Plan
Quelle	In: Strategic Enrollment Management Quarterly, 9 (2021) 3, S.11-22 (12 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2325-4750
Schlagwörter	State Universities; Enrollment Management; Strategic Planning; Administrative Organization; Administrative Principles; COVID-19; Pandemics; Goal Orientation; Missouri + Suchen Sie Ihr Suchwort? Staatliche Universität; Strategy; Planning; Strategie; Planung; Zielorientierung; Zielvorstellung
Abstract	Missouri State University (MSU) began developing a strategic enrollment management (SEM) plan at the beginning of the fall 2019 semester and completed this initiative in December 2020. The impetus of the plan was a changing landscape in enrollment and recognition of the need to respond with intentionality. The university approached the plan by gaining buy-in with campus leadership, engaging the full campus community, involving faculty as a critical role in the process, and eventually extending the project timeline to allow for reassessing and modifying the plan due to the COVID-19 pandemic. (As Provided).
Anmerkungen	American Association of Collegiate Registrars and Admissions Officers. One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 301-490-7651; e-mail: pubs@aacrao.org; Web site: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01