Physical Activity in the Mass Media: An Audience Perspective

Autor/inn/en	Smith, Ben J.; Bonfiglioli, Catriona M. F.
Titel	Physical Activity in the Mass Media: An Audience Perspective
Quelle	In: Health Education Research, 30 (2015) 2, S.359-369 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-1153
DOI	10.1093/her/cyv008
Schlagwörter	Foreign Countries; Physical Activities; Physical Activity Level; Mass Media Effects; Audiences; Interviews; Adults; Gender Differences; Age Differences; Place of Residence; Body Composition; Body Weight; Recall (Psychology); Television Viewing; Access to Information; Risk; Life Style; Obesity; Individual Characteristics; Parent Responsibility; Children; Social Influences; Public Opinion; Australia + Suchen Sie Ihr Suchwort? Ausland; Spectator; Zuschauer; Interviewing; Interviewtechnik; Geschlechterkonflikt; Age; Difference; Age difference; Altersunterschied; Wohnort; Körpergewicht; Abberufung; Fernsehkonsum; Risiko; Lebensstil; Adipositas; Personality characteristic; Personality traits; Persönlichkeitsmerkmal; Child; Kind; Kinder; Sozialer Einfluss; Öffentliche Meinung; Australien
Abstract	Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception study was conducted involving in-depth interviews with 46 adults in New South Wales, Australia. The sample was stratified by gender, age group, area of residence and body mass index. Most respondents could only recall media coverage of physical activity with prompting. Television was the primary channel of exposure, with reality television the dominant source, followed by news programs and sports coverage. The messages most readily recalled were the health risks of inactivity, especially obesity, and the necessity of keeping active. Physical activity was regarded as a matter of personal volition, or for children, parental responsibility. Respondents believed that the media had given physical activity inadequate attention, focused too heavily on risks and not provided practical advice. In Australia, there is a need to counter the framing of physical activity by reality television, and engage the media to generate understanding of the socioecological determinants of inactivity. Physical activity campaigns should deliver positive and practical messages. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01