What if You Build It and They Still Won't Come? Addressing Student Awareness of Resources and Services with Promotional Videos

Autor/inn/en	Dalal, Heather A.; Lackie, Robert J.
Titel	What if You Build It and They Still Won't Come? Addressing Student Awareness of Resources and Services with Promotional Videos
Quelle	In: Journal of Library & Information Services In Distance Learning, 8 (2014) 3-4, S.225-241 (17 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1533-290X
DOI	10.1080/1533290X.2014.945841
Schlagwörter	Library Services; Library Materials; Educational Resources; Needs Assessment; Access to Information; Library Development; Outreach Programs; Institutional Advancement; Academic Libraries; Information Literacy; Focus Groups; Partnerships in Education; Video Technology; Feedback (Response); Publicity; Program Descriptions; Change Strategies; New Jersey + Suchen Sie Ihr Suchwort? Bibliotheksarbeit; Bildungsmittel; Bedarfsermittlung; Bibliotheksplanung; Jobcoaching; nicht übertragen; College; Colleges; University; Universities; Libary; Libraries; Hochschule; Fachhochschule; Universität; Bibliothek; Hochschulbibliothek; Informationskompetenz; Hochschulpartnerschaft; Lösungsstrategie
Abstract	After a needs assessment exposed that even daily library users were unaware of the best resources, tools, and services, the Rider University Libraries switched gears from a focus on the creation of long step-by-step tutorials, to the creation of short promotional videos for all users, with attention on the needs of distance learners. This project was inspired by the Library Minute videos available on YouTube, with Rider University's own twist--many of the actors, directors, and scriptwriters for the videos are the college students themselves, working alongside the two School of Education liaison librarians. This paper includes some results of the assessments before and after to examine if the videos helped make students more aware of the Libraries' resources and services. This paper also includes the creation of the videos and the publicizing of the videos in orientations, flipped classrooms, social media, and other appropriate venues. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10