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Autor/inn/enLucas, John A.; Soto, Linda
InstitutionWilliam Rainey Harper Coll., Palatine, IL. Office of Planning and Research.
TitelStudy of Students Enrolled in Continuing Education Computer Training. Volume XXIV, Number 9.
Quelle(1995), (20 Seiten)
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Spracheenglisch
Dokumenttypgedruckt; online; Monographie
SchlagwörterCommunity Colleges; Computers; Marketing; Professional Continuing Education; Program Effectiveness; School Registration; Student Attitudes; Student Characteristics; Student Educational Objectives; Two Year College Students; Two Year Colleges
AbstractIn spring 1995, William Rainey Harper College in Illinois conducted a survey of students currently enrolled in Continuing Education Computer Training. The purpose of this study was to gather data on the characteristics and perceptions of students regarding benefits of the courses, as well as information on how students heard of the courses and enrolled. Surveys were administered during classroom time, resulting in 196 completed surveys. Study findings included the following: (1) 68% of the respondents were female and the average age was 45, older than the average age of 39 for all continuing education students; (2) 45% were mid- to upper-level management, professionals, or self-employed; (3) the most effective marketing techniques were sending the college course schedule to respondents homes, cited by 51.5%, and mailing out course brochures, cited by 48%; (4) 55% were taking the course to upgrade skills at a present job, while 30% were preparing for a better or new job; (5) 64.7% thought that their course was very beneficial to their goals, while 25.4% thought that it was somewhat beneficial; (6) 90% indicated that they would recommend the course to others; and (7) 78% registered for the course by talking to a live person, 20% by touch-tone telephone, and 2% by fax. The survey instrument is appended. (BCY)
Erfasst vonERIC (Education Resources Information Center), Washington, DC
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