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Autor/inn/enDuronio, Margaret A.; und weitere
TitelA Common Notion about Fund Raising Success: Myth or Fact? AIR 1988 Annual Forum Paper.
Quelle(1988), (26 Seiten)Verfügbarkeit 
Spracheenglisch
Dokumenttypgedruckt; Monographie
SchlagwörterAlumni; Educational Finance; Fund Raising; Higher Education; Institutional Characteristics; Institutional Research; Philanthropic Foundations; Private Colleges; Private Financial Support; Public Colleges; Research Needs; Two Year Colleges; Universities
AbstractA prevailing common notion regarding fund-raising success in higher education is that institutions with "more" of certain important characteristics achieve higher totals in voluntary support than institutions with "less." The corollary, which also prevails, is that if there are not high levels of these characteristics, the institution cannot expect to acquire high levels of voluntary support. An analysis of fund-raising information was conducted to determine whether high levels of certain institutional characteristics were to be found consistently in institutions with high levels of voluntary support. Institutions selected were among those reporting fund-raising information to the Council for Financial Aid to Education for the years 1982-83 through 1984-85. Public and private institutions of five types (research, doctoral, and comprehensive universities and baccalaureate and two-year colleges) were studied separately, resulting in ten different types of institutions, with a total study group of 575 institutions. Relationships of various institutional characteristics to voluntary support outcomes are depicted in a series of graphs. It was found that the commonly held notion does not appear to be true for all types of institutions with all donor groups and that the more aggregated the data, the more likely it is that evidence can be found supporting the common notion. Important individual differences appear when institutions are disaggregated by type. The importance of the analysis is considered to be its illustration that there are gaps in our understanding of fund-raising effectiveness and that we may be uncertain as to where the gaps are. Contains 14 references. (Author/KM)
Erfasst vonERIC (Education Resources Information Center), Washington, DC
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