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| Autor/in | Austin, Bruce A. |
|---|---|
| Titel | Motivations for Movie Attendance. |
| Quelle | (1985), (35 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Audiences; Behavior Patterns; College Students; Films; Higher Education; Media Research; Motivation |
| Abstract | A study investigated audience motives for movie attendance. Subjects were 493 college students, who indicated on an eight-point scale the extent to which a series of 70 reasons for movie going matched their own reasons for movie attendance. Three frequency of attendance groups were identified: infrequent--once in two to six months; occasional--once or twice a month; and frequent--three times a month or more. Twelve motives for movie going were identified; the three frequency of movie attendance groups differed on nine of these. Most prominent among the nine reasons were for (l) an enjoyable and pleasant activity, (2) relaxation, (3) arousal/excitement, (4) a social activity, and (5) communication resources. The three movie motives that were not found to correlate significantly with frequency of movie-going were to relieve loneliness, to pass time, and for behavioral resources. Age was negatively correlated with movie attendance for positive mood enhancement to pass time, and as a social activity. Gender did not appear to affect attendance for any of the three attendance groups. Frequent movie-goers reported greater identification with the motives on the instrument than did occasional or infrequent movie-goers. The findings offer a sense of the multidimensional nature of the motivations for movie attendance. (HTH) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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