Literaturnachweis - Detailanzeige
| Autor/in | Williams, Wenmouth, Jr. |
|---|---|
| Titel | Citizen Feedback to a Change in Radio Station Format: Multiple Versus One Time Letter Writers. |
| Quelle | (1977), (19 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Attitudes; Audiences; Evaluation Methods; Individual Characteristics; Letters (Correspondence); Media Research; Radio; Surveys |
| Abstract | Since broadcasters are mandated by the Federal Communication Commission to ascertain community needs prior to applying for or renewing licenses, their concern for finding effective audience-analysis tools is generally great. This paper briefly surveys the research conducted on expression of opinion through viewer and listener letter-writing and describes the results of a study of listener letter-writing following a radical format change in a Peoria, Illinois, radio station. Analysis of data, obtained from a questionnaire, was performed in two parts. First, the respondents surveyed were described according to traditional demographic variables. Second, one-time and "chronic" writers (those who had written more than once) were differentiated according to their responses to various items gauging psychological factors and media use. Data suggested that letter writers were generally older, educated, white, female, and employed in a professional or white-collar occupation. Letters written by these respondents tended to stress complaints rather than praise. Roughly half of the letters received were written by "chronic" respondents; few differences between this group and one-time writers were found. (KS) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
