Literaturnachweis - Detailanzeige
| Autor/inn/en | RUBIN, ALAN J.; und weitere |
|---|---|
| Institution | New York State Education Dept., Albany. |
| Titel | SALES PROMOTION, A SUGGESTED ADULT DISTRIBUTIVE EDUCATION COURSE OUTLINE. |
| Quelle | (1966), (26 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Adult Education; Adult Programs; Business; Course Content; Curriculum Guides; Distributive Education; Educational Media; Publicize; Salesmanship; Teaching Methods; New York (Albany) |
| Abstract | THIS SUGGESTED OUTLINE FOR A BASIC COURSE IN SALES PROMOTION IS DESIGNED FOR NOT LESS THAN FIVE 2-HOUR SESSIONS ON (1) ASPECTS OF SALES PROMOTION, (2) SALES PROMOTION TECHNIQUES, (3) NEWSPAPER ADVERTISING, (4) WINDOW AND INTERIOR DISPLAY PRINCIPLES, AND (5) SELECTED PROMOTIONAL MEDIA AND DEVICES. POSSIBLE TEACHERS INCLUDE A SALES PROMOTION MANAGER, A MERCHANDISING MANAGER, AN OWNER-MANAGER OF A SMALL BUSINESS ENTERPRISE, OR A TEACHER OF DISTRIBUTIVE EDUCATION IN HIGH SCHOOL OR COLLEGE. IT IS SUGGESTED THAT ONE INDIVIDUAL TEACH THE ENTIRE COURSE, ESPECIALLY ONE FAMILIAR WITH LOCAL BUSINESS CONDITIONS AND PRACTICES. GROUP PARTICIPATION AND DISCUSSION SHOULD BE USED. INCLUDED ARE A BIBLIOGRAPHY, TIPS FOR INSTRUCTORS, AND POINTERS FOR DISCUSSION LEADERS. (SM) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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