Literaturnachweis - Detailanzeige
Autor/in | Mativo, Kyalo |
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Titel | The Role of Communication in Alternative Development Strategies. |
Quelle | (1986), (34 Seiten) |
Sprache | englisch |
Dokumenttyp | gedruckt; Monographie |
Schlagwörter | Stellungnahme; Communication (Thought Transfer); Developed Nations; Developing Nations; Diffusion (Communication); Economic Development; Folk Culture; Foreign Countries; Government Role; Information Dissemination; Information Networks; International Relations; Mass Media; Models; Political Issues; Rural Development; Socioeconomic Influences; Telecommunications; Africa Communication; thought; Kommunikation; Gedanke; Developed countries; Industriestaat; Industrieland; Developing country; Developing countries; Entwicklungsland; Wirtschaftsentwicklung; Ausland; Informationsverbreitung; Informationsnetz; Internationale Beziehungen; Massenmedien; Analogiemodell; Politischer Faktor; Rural environment; Development; Ländliches Milieu; Entwicklung; Sozioökonomischer Faktor; Telekommunikationstechnik; Afrika |
Abstract | Based on an extensive review of the literature, this analysis of the special role of communications in relation to social development examines three major groups of writings: (1) those concerned with perceptions and definitions of early concepts of communication/communication theory and underdevelopment/development, which provide the basis for a critical analysis of the assumptions underlying the corresponding models of social development; (2) those concerned with factors leading to the recent attempt at alternative models of development; and (3) those concerned with the current search for new formulations of a communication theory. Arguments are advanced that communication and development theories share common concepts, and that ideas on development are transmitted through media designed to carry ideological concepts, i.e., communication technology is an ideological implement. It is also argued that culture constitutes the framework within which any concept of development must be viewed; perceptions of development and the attendant need for popular participation in development planning and decision-making are indigenous to each particular country; politics become the key to successful formulation and articulation of an alternative theory of communication appropriate to the development needs of the Third World; in their simplicity, traditional communication systems are the best suited media for the purpose; and, although there are obstacles militating against the development of traditional communication systems, these can be overcome through socio-political reorientation. (52 end notes) (CGD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |