Differentiating Culture and the Environments in International Business Courses: The Case in Marketing

Autor/in	Day, Kenneth W. H.
Titel	Differentiating Culture and the Environments in International Business Courses: The Case in Marketing
Quelle	In: Journal of Teaching in International Business, 17 (2006) 4, S.63-79 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
Schlagwörter	Business Administration Education; International Trade; Cultural Influences; Environmental Influences; Marketing; Communication Strategies; Foreign Countries; Economic Development; Developing Nations; Ethics + Suchen Sie Ihr Suchwort? Trade; International relations; Handel; Internationale Beziehungen; Cultural influence; Kultureinfluss; Environmental influence; Umwelteinfluss; Kommunikationsstrategie; Ausland; Wirtschaftsentwicklung; Developing country; Developing countries; Entwicklungsland; Ethik
Abstract	The author has focused on the problem of repetition in material in international business confounding the course contents. This admixing of material to a large extent comes from the influences of the same cultural and environmental considerations being the source of much information across these courses. The author suggests a way to deal with this admixing through a judicious choice of examples to those impacting the issues in the course. There are many instances where the same cultural or environmental consideration influences some of the main issues in more than one course. The paper suggests the use of an example of that influencer impacting issues that are central to the content of the course being taught. This same strategy involving this same influencer in another course would suggest the use of an example relating to issues pertinent to that course. The use of an influence impacting different issues in different courses forcing a different explanation would help differentiate the courses and also give the student a much fuller and more sophisticated understanding of different cultures. Doing this would increase the cogency of each course and lay a better foundation for the student in understanding the multifaceted nature of the influences of culture and the environments. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10