Thai Students' Choices of Vocational Education: Marketing Factors and Reference Groups

Autor/inn/en	Pimpa, Nattavud; Suwannapirom, Suda
Titel	Thai Students' Choices of Vocational Education: Marketing Factors and Reference Groups
Quelle	In: Educational Research for Policy and Practice, 7 (2008) 2, S.99-107 (9 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1570-2081
DOI	10.1007/s10671-007-9035-9
Schlagwörter	Factor Analysis; Vocational Education; Influences; School Choice; Parent Influence; Teacher Influence; Secondary School Teachers; Marketing; Foreign Countries; Thailand + Suchen Sie Ihr Suchwort? Faktorenanalyse; Ausbildung; Berufsbildung; Influence; Einfluss; Einflussfaktor; Choice of school; Schulwahl; Ausland
Abstract	This study aims to identify factors influencing Thai students' choices of vocational education. By using factor analysis, it reveals five key influencing factors: personal attitude, curriculum, potential employment, attractiveness of campus, and tuition fees. Furthermore, this study also indicates that teachers from secondary school, and parents can insert a strong influence on students' decision making. In summary, Thai Ministry of Education must carry on promoting a good image of vocational education and its students to the society. Since vocational education has suffered from being perceived as a second class education and taught which militates against effective learning, marketing communication, in an effort to create an on-going understanding with students and community, is strongly recommended. (Author).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10