Literaturnachweis - Detailanzeige
Autor/in | Blumenstyk, Goldie |
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Titel | Good Research and Faculty Buy-in: 2 Keys to Effective Marketing |
Quelle | In: Chronicle of Higher Education, 54 (2008) 33, (1 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0009-5982 |
Schlagwörter | Stellungnahme; Marketing; Institutional Advancement; Guidelines; Performance Factors; Institutional Research; Interviews; Higher Education |
Abstract | Effective marketing requires more than a sleek new logo. This article presents excerpts of an online discussion on the dos and don'ts of college marketing with Mary R. Stagaman, associate vice president for external relations at the University of Cincinnati. In this discussion, she noted that good research and faculty buy-in are the two keys to effective marketing. (ERIC). |
Anmerkungen | Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/ |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2017/4/10 |