Literaturnachweis - Detailanzeige
Autor/inn/en | Hite, Robert E.; Yearwood, Alisa |
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Titel | A Content Analysis of College and University Viewbooks (Brochures). |
Quelle | In: College and University, 76 (2001) 3, S.17-21
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0010-0889 |
Schlagwörter | Colleges; Content Analysis; Orientation Materials; Pamphlets; School Publications; Universities |
Abstract | Systematically examined the content and components of college viewbooks/brochures. Compiled findings on: (1) physical components (e.g., photographs and slogans); (2) message content based on school characteristics such as size, type of school, enrollment, location, etc.; and (3) the type of image schools with different characteristics are seeking to portray. (EV) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |